I'm riding in the PMC Winter Cycle at Fenway Park on Saturday, February 1, 2025, and I've made a personal commitment to raise money for cancer research and treatment at Dana-Farber Cancer Institute.

As a key sponsor, our brand TIEM will outfit all PMC Winter Cycle instructors in Slipstream cycling shoes, in addition to making a financial contribution to the event. Sponsoring the PMC Winter Cycle is a natural next step for TIEM as the brand builds on its ongoing give-back initiatives, supporting events and causesthat align with its brand mission and resonate with its core values.

The PMC Winter Cycle is an indoor charitable spin event held each January at Fenway Park in Boston. The event is comprised of six 45-minute rides led by popular local spin instructors. As a spoke in the wheel of the Pan-Mass Challenge’s yearly fundraising campaign, the PMC Winter Cycle brings together 1,000 riders of varying athletic ability and spin experience, who channel physical, mental and emotional energy to fight cancer.

One hundred percent of every dollar raised benefits Dana-Farber and most participants spin in honor or in memory of a family member or friend fighting cancer, making their ride that much more meaningful.